At LM Marketing Group digital is life. We swear by it. We work with clients of all sizes and all budgets, but our formula relies on a four-point system. A landing page designed for one purpose and one purpose only - to drive that conversion. And then the perfect marketing mirepoix to direct all the right prospects, primed for ready, set, goal. Search Engine Marketing, Social Media Marketing and Email Marketing - each one assisting the path to conversion. And each one better because of this tried and true trifecta.
It’s all part of an integrated marketing plan put together by a bunch of creative and strategic thinkers with decades-long experience in the marketing industry. No matter the industry, from restaurant and hospitality to homebuilding, the results are the same. Any way you spin it.
Get people talking about you. In all the good ways.
IT ALL STARTS WITH LMMG.
westmoore
new urbanism +
dynamite digital =
double the prospects
The storytellers in us were already dreaming about the excitement of what was to come when we first heard about Westmoore. A dream five years in the making thanks to the future Silver Line Metro and an introduction of New Urbanism not yet seen in Ashburn, VA. A best of both worlds combination would exist in the convenience of connectivity and the peacefulness of suburban living. With strong and strategic pre-sales marketing efforts heavily focused on digital, via a targeted Google AdWords and social media campaign, and an award-winning sales environment to make that dream come to life, interest was buzzing.
Spin it
1,600 prospects in three months. 113% over client’s goal.
750 Guests in Attendance at Grand Opening. 200% over client’s goal.
Most successful presales campaign in builder’s history.
A Marketing Prototype Was Born For This Builder - The 4th Largest In The Country.
1100 Block
Results
from scratch
The 1100 Block was LM Marketing Group’s first opportunity to give Evergreene Homes a taste of what a successful presale marketing campaign is like. The catch? We only had just over two months to make a statement. To introduce the only new townhome community in Ballston. A simple Yelp search turned up a number that any Foodie could appreciate. Over 70 restaurants in 5 Ballston Blocks and direct District access right across the street. It became all about a Life on the Inside of Connection. Told through an all-digital integrated campaign, including eBlasts, rotating banners, search ads and the best tapas restaurant in town. It all led to one big private preview night. And in just three months of marketing, Evergreene Homes sold 35% of their homesites and 100% sold prior to completion of construction. That was just the icing on the cake for this urban foodie’s paradise.
Spin it
Over 400 people on the list in just a short two-month presale campaign.
25% of the homes sold in one Grand Opening night.
100% Sold Out prior to construction completion.
Trummer's
On main
SPICING UP A BRAND.
TURNING TABLES. ONCE AGAIN.
Serving up inventive cuisine and attentive service most notably found only in big cities, complemented with its location on the charming historic Main Street of Clifton, VA, Trummer’s on Main has the perfect recipe for success. But the owners began to face their biggest challenge yet. An uncommon lull in steady weekly traffic due to a bland online presence. The website was feeling dated and certainly not as impressive as their restaurant and innovative cuisine. With the owners’ experience running New York city restaurants and with an Executive Chef who has worked with some of the top chefs around the world – LM Marketing Group was tasked with rebranding and repositioning their restaurant. A brand-new look and website began this restaurant’s renaissance. Move over Inn at Little Washington. There’s a new special occasion destination that will rival your look any day.
Spin it
Sales increased and the number of private events have exceeded client expectations.
Date night & anniversary bookings increased by 30%.
Greenleigh
REMIXING MIXED-USE
WITH DIGITAL SUCCESS
Reiterating and painting the picture of a walkable, connected lifestyle not yet introduced to Baltimore County and with a lower price point than its more urban Baltimore neighbors, Greenleigh was remixing the conventional suburban neighborhood in Baltimore County. All the while serving the needs of three separate homebuilders and a developer to provide them uniquely with all the tools for success. Through a dominant mix of Google Adwords and Facebook campaigns, 82% of all leads came from just those two sources alone. And those sources were directed to a landing page that was designed to drive conversions. And that’s just what it did.
Spin it
700 prospects in 5 months.
Second most successful presales campaign in builder’s history. 4th largest in the country.
83% of all leads came from two digital sources: Google AdWords & Facebook.
Cupcakes
Actually
THE SWEETER THE BRAND,
THE BETTER THE RESULTS.
When you wake up one day and your daily planner says you HAVE to go photograph cupcakes and you may even HAVE to taste test a few so you can appropriately market a local cupcake bakery….you know you have the best darn job in the whole world. As marketers, we know you only have one chance to make a great first impression. When Cupcakes Actually asked us to improve their brand, expand their services into online ordering and increase their online visibility, we were sweet on that idea, no doubt. The new website features online ordering for quick store pick-up and even easier local delivery. Besides photography, website development, digital marketing and a long list of other marketing services we applied, we can now add cupcake aficionado to our expertise.
Spin it
In the first year, we grew the Facebook page likes to nearly 2,500. With an average of 300 page likes per month.
700 Instagram followers in 8 months.
282 monthly Pinterest viewers.
